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ArcSoft Showcases Next Generation Multimedia Solution for Mobile Phones at Mobile World Congress 2008

Empowering multimedia on mobile devices

— 2/7/2008 — Fremont, CA —

ArcSoft, Inc. will be showcasing its latest mobile technologies from February 11-14 at the 2008 GSMA Mobile World Congress in Barcelona, Spain. Visit ArcSoft in Hall 1, Booth G39, and learn more about how our software enhances multimedia experiences on mobile devices.

"The week at MWC will be about showcasing ArcSoft's latest multimedia solutions for mobile platforms," said David Cao, Vice President and General Manager of Mobile Group. "Come and experience our exciting end-to-end mobile multimedia solution that lets users capture, edit, share and enjoy content on their phones."

Next Generation Camera Technologies for Mobile Phones: Our Embedded Imaging Technologies, optimized for camera phones, allow customers to take professional-quality photos. Technologies that enhance portraits include ArcSoft FaceTracking™ that locates and centers on a person's face; ArcSoft Smile Detection and ArcSoft Blink Detection to capture a photo at a perfect moment; and automatic red-eye removal. ArcSoft1 VideoCapture Panorama takes a live video clip and produces a single panoramic image.

Exciting Rich GUI Experiences: As the iPhone launches, customers are now looking for the same cool effects on their phones, such as animated UI, auto orientation, etc. ArcSoft provides an innovative software solution to enable an animated graphic user interface on phones. We have exciting live demos on phones that we invite you to view in our booth at MWC.

Total Solution for Multimedia Subsystem: ArcSoft PowerMobile is our turn-key solution for fulfilling all multimedia needs on your mobile platform(s). This solution covers a whole spectrum of mobile platforms from major chipsets and OS vendors: from high-end smart phones running Symbian, Windows Mobile and Linux to mass-market feature phones running on ARM 9, ARM11 and even ARM7 chipsets.

End-to-End Mobile UCC Solution: ArcSoft delivers to the market the first integrated end-to-end mobile UCC (User Created Content) solution that covers all user needs for the entire lifecycle of multimedia content from capturing, organizing, and editing, to sharing content to popular Internet sites right on the phone! Come to our booth to experience it on the newly announced Motorola Z10 and on many other devices.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with OEM manufacturers, ArcSoft offers imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics. Visit

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