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ArcSoft MediaImpression Now Supports AVCHD Camcorders

Bringing users the best all-in-one tool for high-definition content

— 11/19/2008 — Fremont, California —

ArcSoft, Inc. announced today that MediaImpression, ArcSofts media management tool, now supports Advanced Video Codec High Definition (AVCHD), a high-definition and standard-definition recording format for use in digital tapeless camcorders.

With MediaImpression, users can now import videos from their AVCHD camcorders onto their PCs play or create custom movies by combining videos, photos, music, and theme.

"We're pleased to offer MediaImpression users an all-in-one tool for their high-definition content," said Frank Feng, ArcSoft Vice President of Digital Multimedia Services and Solutions Group. "With this updated program, users are able to manage and edit their AVCHD video, share it by uploading to Video sharing site, and author on VCD/DVD."

AVCHD uses the MPEG-4 AVC/H.264 video compression codec to record video. AVCHD uses highly efficient codec technologies to record 1080i and 720p signals on camcorders.

Features of MediaImpression with AVCHD:

  • Import videos to computer from AVCHD camcorder
  • Smooth playback of AVCHD video
  • Editing: trim, rotate, and make movies
  • Upload to YouTub(TM) and Vimeo(R)
  • VCD/DVD Authoring

Features of MediaImpression:

  • Powerful media management
  • A quick Photo Viewer to view photos and play slideshows
  • A Media Player to play video/music with simple editing features: trim, rotate and dynamic lighting
  • Make a Movie: combine photos, music, and video with cool themes
  • Upload pictures to Flickr(TM) and Facebook(R)
  • Upload videos to YouTube and Vimeo
  • Order Photo Book, Photo Prints, Mug, Canvas, T-shirt, Puzzle and Mouse Pad directly within the application

MediaImpression offers media management features and creative tools to easily create and share projects featuring photos, videos, and music files. Users may also edit, enhance, and add creative effects to your photos. They may also create their own movies or photo slideshows, complete with soundtrack; or easily upload files to YouTube, or share them with friends or family through simple email attachments, photo sharing sites, or archive to a CD/DVD disc.

ArcSoft MediaImpression with support for AVCHD is currently available for OEM licensing. To learn more about MediaImpression visit

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit

(C) 2008. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft MediaImpression is a trademark of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.